What Does This Meta Tag Look Like?
Author: mehul vyas
Article source: http://www.articlealley.com/. Used with author's permission.
This Meta tag is usually placed beneath the title and Meta description tags in the section of your pages' HTML code, like this:
If this Meta tag were a child, it would be put into a foster home due to all the abuse it has received over the years! Once upon a time, in the prehistoric days of the Internet (1995?), Meta keyword tags were a great little tool for the search engines to use to help them determine how to rank sites in their search results. When the engines' databases were small, this Meta tag was a quick, easy method to help decide which keywords might be important on a site.
However, as always happens with anything this simple, people began to abuse it. People (spammers) began to put keywords into the Meta tag that had nothing to do with the content of their site. Because they knew lots of people were searching with the keyword "sex," for instance, they'd put that word in their meta tags a number of times to bring visitors to their site, even though their site had nothing to do with sex! Personally, I don't quite understand that logic, because it brings in untargeted visitors but apparently the goal was to bring in traffic, period.
Over time, less and less weight was given to poor abused Meta tags, and more and more weight was given to the actual content of the pages. Today the Meta keyword tag is quietly living in its foster home and is fairly irrelevant to getting a page ranked high. If you were pressed for time and had to give up one Meta tag, this would be the one to give up. To be sure, some engines still do index the words within these Meta tags, but it appears that they use them as a minor supplement to the text in the body copy and title tags of your Web pages.
Since the search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort. You should use everything available to you that the engines might give some weight, and therefore you should certainly use Meta tags (including the Meta keyword tag), along with every other legitimate, acceptable technique available. At best, it may help boost your site a bit in those engines that still read them. At worst, it won't hurt your rankings (unless you brazenly keywords stuff them). I still use these Meta tags on clients' Web sites, but don't bother with them on my own sites.
What Should I Put in these Meta Tags?
First let's recap what needs to be done before you attempt to create Meta keyword tags (ideally these things should be done before the Web site is ever created):
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