What Do Your Links Tell the Search Engines? How to tell them what counts

Author: Matt Bacak

Article source: http://www.selfseo.com/. Used with author's permission.

There is a lot of confusing information on the web - "secret techniques", tag writing, and of course the complicated algorithms the search engine optimization specialists swear by. Just like content building, list building, and website development take a long time, so does complete website SEO. However, there are a few things you can do, today, to get the most out of the current links your website has. Here's a quick checklist to go over to tweak your links for better search engine results. Next time the spyders crawl by, you'll be able to see the difference in your link popularity and ranking.

What do your outgoing links say?

If you have a resources section in your website that lists your link partners, it's time to go over them. Search engines look at the words you use to describe links. This is great in one way - if your links are relevant to your website's content, then those keywords are applied, on a small scale, to your own website.

What to tweak:
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