Using Content For Great Search Engine Rankings

Author: Mark Lawson

Article source: http://www.articlealley.com/. Used with author's permission.

If you're getting ready to put together a new website or redo an old one, you should know it's all about your content today. Search engine rankings aren't about your great images or your sexy product; instead, they're all about what you have written on your page. Search engine rankings are created through a text-based algorithm that collects information about inbound links to your page, content freshness, site longevity, and pertinent text to your keyword.

Pertinent text often means that it needs to be keyword-optimized. There are some things you can do to ensure your page content works well for both the search engines and for the real people who will visit and hopefully buy stuff from your site.