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The Problem With Pay-Per-Click (14 Oct 2006)
Let's assume your website has a good conversion rate. Somewhere between 1% and 2% of all visitors become customers. You can continue to split test your site and aim for a higher conversion. But for the moment, it may be wiser to put your resources into bringing down the cost of traffic.
Click Fraud: Playing Dirty in the PPC World (14 Oct 2006)
Click Fraud: Playing dirty in the PPC World Marketers beware: the ever-expanding pay-per-click arena is attracting plenty of unscrupulous players. Click fraud, once considered a minor inconvenience, has become a major concern for advertisers and searc.......
Correctly Interpreting Your Website Traffic Statistics (14 Oct 2006)
Analyzing your web traffic statistics can be an immeasurably important tool for a number of reasons. But before you can manufacturer full use of this tool, you must understand how to interpret the data.
Why your site may not be fully indexed by Google. (14 Oct 2006)
Google has certainly taken a bite out of how web site owners market their sites. Google recently stated how important it is that sites find others worth linking to. Traditional methods of link exchange and buying links is not the answer. The answer is knowing how to get people to link to you voluntarily. You need to view your site as another site owner would and ask yourself if you would want to link to your site? Is your site stuffed with poorly written content simply for the purpose of ...
Is AdWords Running Amok? ...Fun with Expanded Match (14 Oct 2006)
The oddest thing happened to one of my AdWords campaigns the other day. I am bidding on one reasonably generic term, say, "small widgets", with a broad match. Because the campaign is relatively niche, the cost of this is reasonable, and allows me to retrieve new keywords from the logs. In addition, I also have quite a few more targeted tail terms at a much, much lower CPC. These tail terms, as you may know, can be great for your conversion rate. You can point visitors directly to a page, not ...
Search Engines and Small Markets (12 Oct 2006)
If your business is focused on a very particular, small market, you are going to love search engines. The more focused you are, the easier it is to win on the engines. Search Engines and Small Markets Once you have identified a small market and buil.......
What do the search engines consider relevant about you? Analysis of a name search. (12 Oct 2006)
I admit it, I search for my name a lot. Firstname Lastname, click, send, wait, smile! It's exciting to see what the search engines find most relevant about me. If you haven't tried it yet, you should. Everybody likes to feel important or at the ver.......
Big Daddy Update (12 Oct 2006)
If you own or run a website and are trying to increase your search engine ranking, you are probably very interested in learning more about the Google Big Daddy update. Google is one of the major search engines that determine site ranking and also one of t.......
What Is Pay Per Click Marketing And How Can It Benefit My Business? (12 Oct 2006)
I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what it can do for your business, but I will keep this short and to the point. Pay per click (ppc) marketing is an advertising platform in which you bid an amou.......
Organize Your Adwords Account to Get More Visitors, Lower Your Cost Per Click and Increase ROI (12 Oct 2006)
Keeping your Adwords account organized is very important. It can make it easy for you to find your Adgroups, keywords and your ads. This can help you save time whenever you need to adjust your bids, ads, or keywords. Being organized can also help you achi.......
Your Hammock In The Bahamas - Relax With AutoResponder Automation (11 Oct 2006)
You are lying in a hammock strung between 2 coconut trees in The Bahamas. A gentle breeze cools you as does the tropical cocktail you take regular sips of. All of this is indeed all the more enhanced by knowing your Online Business is running on automatic.......
AutoResponder Etiquette: Courtesy (Rules?) (11 Oct 2006)
The AutoResponder is fantastic and effective for increasing traffic to your website. It helps you save valuable time with its automated response function: emails concerning frequently-asked questions about a service/product or sending a greetings and welc.......
Grow Your Online Wealth with...Affiliate Programs! (11 Oct 2006)
What if you could exceed your sales goals for a given month? Or a year? What if you could double, or treble...or quadruple...or more of your sales goals for a specific month? Impossible, you say? Well, there is a way: The Way of The Affiliate. The.......
Advertise...or Die! Internet Options (11 Oct 2006)
The world wide web has given us the great opportunity and freedom to do business all around the world from wherever we may happen to be with just a connection to the internet. This same advantage is also available to billions of others, selling all sorts.......
How To Monetize Your Traffic To Make More Profits (11 Oct 2006)
The internet is growing to enormous proportions and trying to establishing your own E-commerce site is not like what it used to be. There are now thousands of sites competing for a bigger share of the pie. So every scheme and method you can find to increase your sales would be very beneficial as a site owner.
Traffic And The Elusive Relevant Links (11 Oct 2006)
Traffic. It's what we all are striving for. Every webmaster designs their site with visions of people flocking to it. Unfortunately it takes a little more work than submitting your link to Google and Yahoo.
Does Google think that your Web Site is Spam? (11 Oct 2006)
Google has extended the penalty notification experiment that was started last year. Google's Web spam team now works with the Google Site maps team to alert some (but not all) site owners of penalties for their site.(http://www.google.com/webmasters/Site maps/login)
How to Get Your Website Indexed Fast (11 Oct 2006)
Most people who are new to website building have very little idea how or why it is important to get their website indexed by the major search engines. What we mean by "indexing" is simply the process by which the major search engines find a website, analyse its content, and enter a summary into their database so the site becomes eligible to be listed when people search for that kind of information.
Designing a Quality Information Site Requires Quality Keyword Research (11 Oct 2006)
It's impossible to ignore the importance of keyword research in the design stages of your website. A quality information site must cover the information that people want to read, and for that, you need to know what they type in at the search engines.
Whither SEO! (11 Oct 2006)
This article takes off from Mike Grehan's article on textbook SEOs. Mike Grehan is an expert on search engine optimization and his clientele is spread over many countries. In his article, Mike opines that the so-called organic search engine optimization, which he terms as 'textbook seo', is no longer relevant in the eyes of search engines.
Away From Links And Toward Popularity? (09 Oct 2006)
Google has established itself as a leader in the search engine industry. Effectively Google retains, month after month, almost 1/2 of search engine inquiries. Their PPC advertising model, Adwords, is second to none and the possibilities for website publishers are endless with their Adsense, ad-publishing client. The company has created popular computer programs such as: Google Earth, Google Desktop, Google Toolbar, Picasa, and SketchUp. And they operate such online services as: Gmail, Google ...
Simplifying Pay Per Click (PPC) Marketing: Back To Basics Approach (09 Oct 2006)
Pay per click (PPC) search engine marketing (SEM) has been a key contributor to the resurgence of online advertising since the dot com bust. To know how big this segment is, one has to just look at Google—most of its revenues come from PPC advertising.
Methods to build links. (09 Oct 2006)
Link building is an important part of your SEO campaign. Building good quality links will help your website to gain top positioning in search engines There are two kinds of links 1, Reciprocal links2, Inbound or One-way links.
What Do Your Links Tell the Search Engines? How to tell them what counts (09 Oct 2006)
There is a lot of confusing information on the web - "secret techniques", tag writing, and of course the complicated algorithms the search engine optimization specialists swear by. Just like content building, list building, and website development take a long time, so does complete website SEO. However, there are a few things you can do, today, to get the most out of the current links your website has. Here's a quick checklist to go over to tweak your links for better search engine results. ...
The Real Value of Online Marketing Tools & Those Freebies (09 Oct 2006)
The other day I happened upon a site where I was invited to subscribe to the webmaster's ezine. All good and well and of course good marketing to have a subscribe page and way of capturing visitors em...
Reciprocal Linking Strategies (20 Sep 2006)
Reciprocal linking Have you ever wondered if what you know about linking is accurate? Consider the following article on exchanging links, and compare what you know to the latest info on Website Traffic .A linking accomplishes to things: First, it attract visitors from the linking partner to your site and, secondly, improves your page rank with search engines. Higher page rankings mean more relevance when inquiries for a given keyword. This sends you free, targeted traffic to ...
5 Channels for Targeted Traffic (20 Sep 2006)
In online business world, majority of people would say that advertising is the life blood for website traffic, and for reaching the market. Whether you are selling a product, or providing a service, you got to somehow advertise to get the desired traffic to your business website.
Google and the Orion Algorithm (20 Sep 2006)
Google Inc. has acquired "Orion" search engine technology from an Australian university that last year described the product as potentially revolutionary.
Google Big Daddy Will Keep Website Owners On Their Toes (20 Sep 2006)
Recently website owners have been seeing numerous changes to their website search engine ranking position with Google. You may have also noticed changes back and forth with the date of your website cache, number of pages that are similar to your website, number of pages linked to your website, number of pages from your site, and number of web pages that contain the term.
Sitemap Generators: Good Investment for Online Businesses (20 Sep 2006)
For those who are not familiar with sitemaps, a sitemap is quite simply a map or a guide that lists all the sections and pages of your website. One may find that a lot of websites have this feature, particularly the HTML type, for the benefit of users or visitors who have specific needs that may be answered by content in your site that is not readily located by clicking on section links or using search engines. It is a practical way of ensuring that users of your site are able to maximise ...
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