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PageRank Paranoia (15 Feb 2006)
The most recent paranoia involving websites is the thing called PageRank. Most webmasters and site owners are going crazy over it. PageRank determines how well your site is. PageRank values may vary depending on your site's performance. In order to se.......

Part II - Getting Your Site Indexed in Google (28 Oct 2006)
Getting your site listed in Google is easier than ever now since Google offers sitemaps. By using a sitemap, you can make it very easy to get all of your pages indexed by Google. This can help you raise your rankings in Google, as well as help searchers find you.The beauty of sitemaps is that once you've set up your sitemap, you can basically forget about it until you make updates to your site. Then you will need to add the new entries to your sitemap. Google will take care of ...

Part III - Getting Your Site Indexed in Yahoo (02 Nov 2006)
Unlike Google, which allows you to use sitemaps as a way to get your site indexed and spidered, Yahoo uses several different approaches to indexing content.

Part IV - Getting Your Site Indexed in MSN (02 Nov 2006)
Althoug MSN is lagging behind both Yahoo and Google when it comes to the ways you can get your site indexed, it is still one of the top three search engines, and it should not be ignored.

Part V - Getting Your Site Indexed in Exactseek (02 Nov 2006)
Some may disagree with me on the importance of Exactseek. After all, Google, Yahoo, and MSN are the top three sites (not in that order), and then we jump to Exactseek, which is ranked in the top 2000.

Part VI - Getting Your Site Indexed in Alexa (04 Nov 2006)
Although Alexa's search results are driven by Google, this is a definite must in your search engine marketing plan.The reason is that Alexa will provide statistics about your website that no other search engine or web directory will provide.

Pay Per Click (29 Jun 2006)
Pay per click or PPC advertising is possibly the easiest and most effective way to market your business online. Getting your website listed in the search engines is vital due to the fact that the majority of website traffic (statistics say over 80%) comes from the search engines. Effective PPC management begins with devising a strategy to drive qualified traffic to your website.

Pay Per Click Advertising (02 Mar 2006)
Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website: Pay-Per-Click is one of the options you can choose from, along with develop.......

Pay Per Click Contextual Advertising Is Booming (22 Aug 2006)
One of the early participants in contextual advertising was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet. Yahoo has a similar program called Yahoo Publisher Network and there will be many more contextual ...

Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York (24 May 2006)
There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio. Using the sessions from SES NY as a guideline, .......

Pay Per Click Madness (22 Aug 2006)
Having been on the Internet for close to ten years the affiliate market has changed dramatically. It wasn't that long ago that several large online sites held command of the affiliate universe. Even today they still have the largest number of affiliate memberships. What has changed is that just about anyone can have an affiliate program due to the emergence of sites like ClickBank and Azoogle. The affiliate member has the opportunity to share in the profits by as much as 70%! ...

Pay Per Click Marketing – Make Sure You Know Your Conversion Rate! (20 Jul 2006)
Looking from 50,000 feet, Pay per click advertising seems like the perfect solution for web site owners looking for targeted traffic. You can target "keywords" that match your service and product. The only time you pay for the advertising is when someone .......

Phrase Matching Options and Negative Keywords (21 Feb 2006)
A network contact of mine recently described the following problem, and asked what I might suggest..... For his Adwords campaign he chose three keywords (lets say they were "knitted", "jumper" and "cardigan"). He selected phrase matching, where t.......

Powerful Reasons Why You Should Be Using RSS (15 Aug 2006)
Imagine the next time you join a discussion about using RSS. When you start sharing the fascinating RSS facts below, your friends will be absolutely amazed. Sometimes the most important aspects of a subject are not immediately obvious. Keep reading t.......

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK" (01 Mar 2006)
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usual.......

Predicting Pagerank (26 Feb 2006)
This one has been making the rounds all week so it deserves a mention here. A couple of products have cropped up claiming to actively predict a websites future PR - before the update. Ludicrous? Isn't that like the holy grail of SEO? Good grief. As .......

Press Release (26 Jul 2006)
Piggyback Promotion - The Future of Low Cost PromotionIt is an undeniable fact that search engine visibility has becomea fundamental necessity to any business - both large and small.-- Predictions for 2005 suggest that there will be a .......

Press Release Primer (18 Feb 2006)
Press releases have the potential  to create incredible exposure. Looking beyond the linking benefits, a well written press release may land you in newspapers, TV, and radio.  I write ...

Prevent Home Page Link Value Leakage (28 Oct 2006)
As technologically advanced as search engines are, there are a few areas where they still don't quite measure up. It's well known that search engines don't like duplicate content on web sites, but did you know you could unknowingly be serving them duplicate content? It's quite common, really.

Promote Your Website Free With Article Marketing (04 Nov 2006)
Writing Articles is great free promotion and an easy way of bringing extra traffic to your website. Website and newsletter publishers always need original content and you could be just the person to ...

Promote, Promote, Promote (19 Feb 2006)
Website promoting is easy, all it takes is doing a little of it every day. You should have a plan,however,so you can tackle the wide assortment of places you can promote your site to a few of each at...

Reciprocal Link Exchange Strategy (01 Aug 2006)
A good link exchange strategy is not about how many link exchanges you can make and how quickly you can make them. It's all about picking and choosing quality exchanges in order to.

Reciprocal Linking Strategies (20 Sep 2006)
Reciprocal linking Have you ever wondered if what you know about linking is accurate? Consider the following article on exchanging links, and compare what you know to the latest info on Website Traffic .A linking accomplishes to things: First, it attract visitors from the linking partner to your site and, secondly, improves your page rank with search engines. Higher page rankings mean more relevance when inquiries for a given keyword. This sends you free, targeted traffic to ...

Rules Of Duplicate Content (04 Nov 2006)
If you are going to be starting a website, you have probably heard the phrase "duplicate content" come up time and time again. This is a much discussed area when it comes to the internet, and one that has garnered a lot of attention over the past couple of years. But the fact of the matter is that most people have no clue what duplicate content is, or how the rules are enforced.

Save a lot of money simply by bidding the minimum amount and still get a first page listing! (01 Mar 2006)
It is always the same old story and the same question each web driven entrepreneur has: What is the simplest formula for driving quality traffic to my site(s) that converts to real sales, using Overture and Google AdWords? Researching the web ev.......

Seach Engine Optimization At A Glance (29 Oct 2006)
The term SEO or Search Engine Optimization is most useful and more commonly used words in internet marketing or e-business. One question always appears in our mind that what is search engine optimization? Many of SEO differentiate SEO term in different ways but I think the simple and easiest definition of Search Engine Optimization is to maintain a website quality and its ranking in different search engine is called search engine optimization. Now days there are thousands of website were ...

Search Engine Copywriting a Comprehensive Guide for Beginners to SEO Content Writing (19 Feb 2006)
SEARCH ENGINE COPYWRITING: A COMPREHENSIVE GUIDE FOR BEGINNERS TO CONTENT WRITING FOR SEARCH ENGINE OPTIMIZATION

Search Engine Friendly Sites (26 Oct 2006)
If you have ever tried to promote your business or product via the Internet, you know the importance of search engines in determining your success. Search engine friendly sites are a must if you wish to make your online presence known. The majority of peo.......

Search Engine Marketing and Website Content (23 Jun 2006)
What is one of the main keys to successfully positioning your website in the search engines? The simple answer is, Content! Why is content so important to your website? Many businesses feel that havi...

Search Engine Marketing – Exclusive Services (22 Aug 2006)
Get your site exposed. Are you ruining your own campaign? Marketing is not something to be forgotten when delving into an online business. Marketing is in fact just as, if not even more important today in promoting a website than any offline bus.......

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