Selling Search Engine Optimisation to Potential Clients: The Do's and Don'ts

Author: Ilan Touri

Article source: http://www.articlecity.com/. Used with author's permission.

Is it fair to say that a large percent of website / business owners have little or no knowledge of what search engine optimisation is all about and what it can do for them. We as SEO specialists know the benefits in terms of increased website traffic and sales, and it is for this reason we are out there to help website owners take advantage of this.

A new dawn has arisen, the dot com bubble has burst, competition on the internet has become very fierce and simply having a website "out there" is not going to cut it! Websites and their businesses need to be found and offline marketing is no longer the only option available. Knowing this all to well and what SEO can do for one's business, it is up to all SEO specialists to spread the word and make businesses see the light. Having said that, what is an SEO specialist to say to a potential client? What words of wisdom can he use to sell SEO to the business leaders? Bear in mind these same business leaders only remember too well the dot com bust and the false hopes and promises that IT would present their company to the world. The point that had been overlooked is that they needed SEO to help bring that exposure. Be careful in your approach when preaching SEO, plan and think carefully about what you might say.

Below are a few pointers on what to say and what not to when selling search engine optimisation services.

The Don'ts