Prevent Home Page Link Value Leakage

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Author: Stoney deGeyter

Article source: http://www.selfseo.com/. Used with author's permission.

As technologically advanced as search engines are, there are a few areas where they still don't quite measure up. It's well known that search engines don't like duplicate content on web sites, but did you know you could unknowingly be serving them duplicate content? It's quite common, really.

The problem occurs when search engines spider your site or find it through links that use differing URLs to reach the same page. For example, the following URLs can all represent your home page: