Improve Your Google Ranking – Full SEM Techniques

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Author: Richard Brennan

Article source: http://www.articlealley.com/. Used with author's permission.

It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.

SEM consists of all the elements that are required to successfully promote a website; with the objective being to improve a website's ranking on Google, Yahoo and MSN and other major search engines. These elements may be classified as:

1)