Give to the Light

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Author: Michael Bohny

Article source: http://www.articlealley.com/. Used with author's permission.

In the movie Under the Tuscan Sun starring Diane Lane, she narrates an Italian idiom, "Dare al Luce," which literally translated means to "Give to the Light". However in its idiom form it means to give birth and this idiom is most appropriate to describe the newest Internet business philosophy called "Giving to Get" that is beginning to sweep the net. And I sincerely hope it continues too.

The Internet has long been known for its swindles and scams; so much so that for the first time in over ten years, the number of people surfing the net has diminished. The prevailing business philosophy has been "dog-eat-dog and customer react predictably to this type of philosophy. It is refreshing to see a new friendlier philosophy begin to chip away at the prevailing thought.

This newer philosophy is the result of necessity rather than the altering of one's business strategy. Customers deserve better than they are getting. Giving to get works and it works well for the only things worth keeping are what you give away. Stop for a moment and contemplate my last sentence.

No one gives away something that they want, right? But what has value and worth? These are the things that must be given away for to give is to get…to lose is to gain…and the cycle continues into perpetuity.

The interesting aspect of this new web philosophy is that it is perfectly symbiotic with any type of web business. My favorites are the advertising sites. Let's face it, all online marketers must advertise and isn't it nice to do so and at the same time help other people?

I am quite certain that all of the knuckleheads out there will pick up on this new philosophy and disguise themselves as good guys so allow me to point out some of the things to look for when using any of the Give to Get websites:

1.