A Beginners’ Guide to Email Blacklists

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Author: kriss encarguez

Article source: http://www.articlealley.com/. Used with author's permission.

Words to strike fear into the heart of any Email Marketer

"You've been blacklisted."

What Does this Mean?
Basically your sending IP address has been listed by a popular blacklist as likely to send Spam and therefore they have listed your email address on their "blacklist."

Once this occurs mail administrators and individuals that use this list as an IP block list will not take receipt of your email, send it to a junk folder, delete it etc.

Who Manages These Blacklists and why do they think I send Spam when we are fully Can Spam Compliant?
Spam like beauty is in the eye of the beholder. If an independent group thinks that your message has some spammy characteristics they may or may not add you to their list. A number of the blacklists select with an algorithm that is independent of human selection. Bottom line selection can be arbitrary and every legitimate marketer should be aware of this potential delivery rate pitfall.

What are the main Blacklists?

There are hundreds of blacklists out there, however there are 10 or so that are used the most by mail administrators;
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